Doors open at 6pm, Screening starts at 6:30pm. Running time 118min.

The Architecture +Design Film Series continues Wednesday, December 10th with MODERNISM, INC.: THE ELIOT NOYES DESIGN STORY. For the full season lineup, visit the ADF FILMS page.

Modernism, Inc. provides a rich, thoughtful exploration of Eliot Noyes’ influence on design, architecture, and the corporate world. Coining the term, “Good Design is Good Business”, Noyes built design programs that essentially “branded” some of America’s most powerful postwar corporations. This film weaves Noyes’ story with the broader context of corporate America’s embrace of Modernism during the period of postwar economic expansion, and culminates in the backlash against Noyes and his generation at the Aspen Design Conference during the countercultural upheaval of the Vietnam era. One of the, “Harvard Five”, Noyes also helped transform New Canaan, CT into a laboratory for residential Modernism. The idea of beauty with utility, which was generated from the Bauhaus art movement, continues to remain vital today, and for this, we thank Noyes.

Directed by Jason Cohn, 2023, USA.